ABOUT STOP PRESS

Stop Press is ISBN Magazine’s guide to happenings in Hong Kong. From art to auctions and from food to fashion, to entertainment, cinema, sport, wine and design, scroll through the best of the city's dynamic cultural offerings. And if your event merits mention in our little book of lifestyle chic, write to us at stoppress@isbn-magazine.com

Les Enfantines debuts in Hong Kong

Despite the prevalence of fashion and high-fashion design in today’s world for toddlers, there’s yet to emerge a leader in the pack. Until now, with the arrival of Les Enfantines, French haute-couture for children from 3 months to 8 years.


Les Enfantines is the vision of Laure Gues, descendant of the legendary Jeanne Lanvin, one of France’s most influential designers of the 1920s and 30s. Following a Masters in Management Science and Marketing from Paris Dauphine University, Gues worked with some of France’s leading lifestyle and luxury brands, such as LVMH, developing their branding, marketing and even designing their packaging. 


But the birth of two children saw Gues step into children’s fashion.


Blending classic and contemporary, but reviving lines with a modern twist and surprising marriages of fabric, Gues describes Les Enfantines as “quintessentially French”: think chic, luxurious and timeless. Note one of the brand’s signature trademarks: adjustable collars which are interchangeable from one dress to another for different looks.


Gues feels children’s fashion should be more fun, and develops her collections so the collars, the pockets et al, become accessories, making each outfit unique and new everyday. Elegant animal iconography such as elephants, butterflies, frogs, squirrels, crabs, ants, locusts and ducks feature prominently on her wares. It’s a tribal motif that taps well into kid’s natural curiosity.


And that's a market expanding faster than any in retail. A recent Global Industry Analysts' report projects the world market for children's wear will reach US$173.6 billion by 2017. Fashion trends, current adult wear, and demand for smart and hip infant wear from more 'market savvy' kids are driving the market. Despite economic problems in Europe and America in recent years, the children's apparel market has sustained momentum, while growing affluence in emerging markets and smaller families are fostering rapid market growth, too. Asia-Pacific, spurred by the markets of India, China, Korea, Thailand and Taiwan, will deliver the fastest growth rate of 5.3% over the next three years. 


Hoping to tap into that burgeoning market, Paris-based Les Enfantines is growing as rapidly as the young bambinistas it dresses. Gues is looking East, where she currently sells at Cherbébé in Seoul, South Korea, and has just debuted Les Enfantines in Hong Kong at TroiZenfants boutique in Wanchai. Les Enfantines is one to watch. lesenfantineshk.com


Admin

Les Enfantines debuts in Hong Kong

Despite the prevalence of fashion and high-fashion design in today’s world for toddlers, there’s yet to emerge a leader in the pack. Until now, with the arrival of Les Enfantines, French haute-couture for children from 3 months to 8 years.


Les Enfantines is the vision of Laure Gues, descendant of the legendary Jeanne Lanvin, one of France’s most influential designers of the 1920s and 30s. Following a Masters in Management Science and Marketing from Paris Dauphine University, Gues worked with some of France’s leading lifestyle and luxury brands, such as LVMH, developing their branding, marketing and even designing their packaging. 


But the birth of two children saw Gues step into children’s fashion.


Blending classic and contemporary, but reviving lines with a modern twist and surprising marriages of fabric, Gues describes Les Enfantines as “quintessentially French”: think chic, luxurious and timeless. Note one of the brand’s signature trademarks: adjustable collars which are interchangeable from one dress to another for different looks.


Gues feels children’s fashion should be more fun, and develops her collections so the collars, the pockets et al, become accessories, making each outfit unique and new everyday. Elegant animal iconography such as elephants, butterflies, frogs, squirrels, crabs, ants, locusts and ducks feature prominently on her wares. It’s a tribal motif that taps well into kid’s natural curiosity.


And that's a market expanding faster than any in retail. A recent Global Industry Analysts' report projects the world market for children's wear will reach US$173.6 billion by 2017. Fashion trends, current adult wear, and demand for smart and hip infant wear from more 'market savvy' kids are driving the market. Despite economic problems in Europe and America in recent years, the children's apparel market has sustained momentum, while growing affluence in emerging markets and smaller families are fostering rapid market growth, too. Asia-Pacific, spurred by the markets of India, China, Korea, Thailand and Taiwan, will deliver the fastest growth rate of 5.3% over the next three years. 


Hoping to tap into that burgeoning market, Paris-based Les Enfantines is growing as rapidly as the young bambinistas it dresses. Gues is looking East, where she currently sells at Cherbébé in Seoul, South Korea, and has just debuted Les Enfantines in Hong Kong at TroiZenfants boutique in Wanchai. Les Enfantines is one to watch. lesenfantineshk.com


Admin